Clovia is the fastest-growing lingerie brand in India. The kind that feels comfortably sexy, whether you’re admiring yourself, or are the object of someone else’s admiration. Clovia is now the trusted Lingerie, Sleepwear, Loungewear, Activewear, and Shapewear brand of over 20Lc urban millennial Indian women. While India for the longest time has been trying to fit into international body types, Clovia took the task to understand India and its fits and offer solution-based premium lingerie for Indian women who have been stuck with vanilla & one-size-fits-all undergarments options for generations. If with our fits, style, comfort, and fashion, we are able to add a little joy to a woman’s innerwear experience and let her begin her day right, we think our job is DONE!

Clovia started with lingerie but has expanded to products catering to women’s hygiene and will soon be launching products made for the pregnant and the new moms. Clovia always strives to bring products that can benefit customers by solving their problems. Considering the pandemic, Clovia also introduced Covid care products.

With a combined experience of over 100 years, the sole purpose of our lives is to serve the queen -customers. Clovia ensures the design-to-delivery experience of products crafted by Indian artisan and backed by international technology to provide you with premium yet affordable products. Every Clovia product is made and improved basis customer feedback. Clovia’s direct sales strategy does away with middlemen, making their highest quality products affordable.

If that’s the kind of relationship you share with your lingerie, you’ve got a little bit of Clovia in you!

Part of a global fund with operations across continents, the team here at Clovia is inspired and motivated to bring to you beautiful lingerie that looks sexy and always feels comfortable. Highlighting curves you never knew you had, in fabrics and cuts you never knew could so comfortably flatter you, Clovia is committed to providing the high-fashion and premium lingerie that you deserve. It even gives you the luxury of browsing through our collections online, in the privacy of your home and having your picks delivered right to your doorstep.

All parts of our briefs go through rigorous tests before being pieced together, and their premium lace choices become one with your skin under figure-hugging clothes. Clovia designs different bras, in different cuts and soft fabrics, to let you choose the balance and support you are looking for, basis the outfit you choose to wear them under. Clovia has even got you covered and sometimes uncovered between the sheets, with international designs that take your shape for times of romance, while others come in soft fabrics, perfect to fall into a deep sleep in.



Clovia works with several national courier companies to deliver your orders.

  1. Shipping Charges Clovia provides free and express shipping on orders worth Rs 969 & above and will attract a shipping charge of Rs 49 on orders below Rs 969.
  2. When can I expect delivery? Clovia understands the pain of anticipation! Hence, tries to ship the majority of orders out of our warehouse within 24 hours of order confirmation. However, each location has a different delivery time frame committed by the courier partner. You can check the expected time to deliver an order in the ‘Estimate delivery’ widget present on product pages.
  3. How will my order be shipped? Clovia uses several national courier services to deliver your order to your doorsteps.
  4. Do you ship internationally? No, Clovia does not ship Clovia's collection internationally as of now.
  5. An item is missing from my shipment. This is very rare as we ensure multiple checks during the product packing process. Please check if you have been charged for the missing item in the invoice enclosed. If you have been charged, please contact Clovia immediately at 0120-484-2200, WhatsApp at +91 813 090 9028, or email care@clovia.com. You can also post your queries at Feedback/Complaints.



  1. Do you charge a membership fee? No way! Membership to Clovia is free and you also get Rs 150* off on your first purchase. All that is needed from you is an inherent desire to be fashionable all the time.
  2. How secure is my transaction? Your transactions are secured by Pay U India and are 100% secure. Clovia’s payment gateway is also SSL certified, meaning they are on a secure connection throughout your browsing experience (and not just during the payment part)!
  3. What currency can I use on the website? You can pay in INR while making a purchase
  4. When will I be charged? In case you choose to pay by credit or debit card or net banking, the immediate deduction will take place. If you choose to pay by cash, you can do so at the time of delivery.
  5. How does GST vary for orders? Tax may vary depending on factors like the city where the order would be shipped to and the price of products.
  6. If I return the order will the GST amount charged be refunded? If an order is returned, the GST amount will be refunded. However, Shipping charges will be non-refundable.
  7. If I cancel the order will the GST amount charged be refunded? If an order is canceled before it is shipped, the GST amount and shipping charges will be refunded.
  8. Why was my card or net banking account not charged? Your payment may have been declined due to either insufficient balance in your account or due to failure of internet connection. We recommend you to call Clovia at 0120-484-2200. You can also write at care@clovia.com



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